Market development Mission to Singapore & Malaysia

Market development Mission to Singapore & Malaysia

In-Sec-M, the Canadian Cybersecurity Cluster, in collaboration with Global Affairs Canada & Trade Commissioner service offices in Singapore and Malaysia is organizing a market development mission in the cybersecurity sector to Singapore & Malaysia from October 13 to 19, 2024, at the occasion of GovWare 2024 Conference.

This mission is the logical follow-up to an exploratory mission led by In-Sec-M to Singapore, Malaysia and Indonesia in October 2023. While this mission enabled us to confirm the high export potential of this market, and to meet with the main local players, both public and private, the 2024 mission targets, at the suggestion of the Canadian trade commissioners, the best event to meet the major buyers in Singapore and the Asia-Pacific region.

From a cybersecurity perspective, Singaporean and Malaysian authorities are eager for cutting-edge technology that can secure their governmental, commercial, and financial infrastructures, especially in an environment where competition and ambitions of the neighboring major power make the issue even more urgent and crucial.

Singapore’s cybersecurity market is worth $3.7 billion in 2024, and is expected to grow to $6.4 billion by 2029, representing a compound annual growth rate of over 16%, compared with almost 11% in Canada.

In Kuala Lumpur, the vibrant Malaysian capital, mission participants will have the opportunity to meet with representatives of leading public and private organizations active in cybersecurity. A visit to the brand-new cybersecurity center of excellence launched last year by Canadian firm Blackberry is also on the agenda.

Numerous private meetings will be organized alongside GovWare, including various networking cocktail, in partnership with local players and the Canadian diplomatic representation on site. In-Sec-M will also take the opportunity to present Canadian cybersecurity services and solutions to local buyers.

Details

Where : Singapore & Malaysia


Date :October 13 to 19, 2024


Event : GovWare 2024 Conference


Registration deadline : September 20, 2024, at 5:00 PM


Register

On the agenda:

  • Networking activities with key representatives from the Singaporean and Malaysian cybersecurity ecosystems, and more broadly, from the Asia-Pacific region.
  • conferences, round tables, workshops and technological demonstrations;
  • a trade show and its B2B matchmaking platform;
  • numerous networking opportunities;
  • meetings and group visits.

Objectives

This trade mission aims to boost Canada’s economic ties with Singapore, Malaysia and, more broadly, with the Asia-Pacific region. It aims to support the development of business relationships between Canadian and organizations from the Asia-Pacific region, as well as to promote collaboration in research and innovation.

By positioning Canada as a business and research partner, this mission will also help showcase the cutting-edge expertise of Canadian cybersecurity players and introduce these same executives and representatives to some of the Canadian companies with the greatest export potential, either through direct sales, through distributors or by establishing strategic partnerships with local companies.

Preliminary program

Sunday, October 13, 2024 (Singapore)

  • Arrival in Singapore
  • Group dinner in the evening

Monday, October 14, 2024 (Singapore)

  • Market Briefing session, networking activity with representatives of the local ecosystem and welcome reception.

Tuesday, October 15, 2024 (Singapore)

  • Presence at GovWare 2024, group meeting within the exhibition with major buyers, integrators, etc. and/or personalized meetings, participation in conferences, workshops, technological demonstrations

Wednesday, Otober 16, 2024 (Singapore)

  • Presence at GovWare 2024
  • Additional group meetings and networking activities will be added to the agenda

Thursday, October 17, 2024 (Malaysia)

  • Briefing session at High Commission of Canada
  • Site visits
  • Market Briefing by Canadian Trade Commissioner Service
  • Networking activity with representatives of the local ecosystem

Friday, October 18, 2024 (Malaysia)

  • Networking activity with representatives of the local ecosystem
  • Return to Singapore

Saturday, October 19, 2024 (Singapore)

  • Sightseeing tours Gardens By The Bay & Marina Bay Sand
  • End of mission

*Preliminary agenda, activities subject to change. details and additions to come.


Packages and rates

In-Sec-M may, due to circumstances beyond its control, modify the services included in the proposed packages.

Airfare, local transportation (except for those that can be clearly identified subsequently based on confirmed activities), accommodation, and meals (except for the networking activities mentioned in the schedule) are not included in these packages. Each participant is responsible for making their own flight and transportation reservations, for which suggestions will be provided if needed. Participants are also responsible for making their hotel reservations, for which suggestions can be provided if needed.


This package includes the following services:

  • group meetings with representatives from the Singaporan, Malaysiam, and broader the Asia-Pacific region cybersecurity ecosystems;
  • Pitch sessions to potential clients and/or partners during GovWare 2024;
  • Networking activities, including drinks and snacks, in Singapore and Malaysia (mentioned in the preliminary schedule);
  • logistical and technical support for travel and accommodation;
  • mission notebook and participant directory (digital version);
  • support throughout the mission by the In-Sec-M team and partner government representatives;
  • support in organizing personalized meetings at GovWare 2024.

Registration and information

As the number of places is limited, they will be allocated on a first come, first-served basis.

I’m signing up for this mission

Registration deadline: September 20, 2024, at 5:00 PM


For more information

Fella Bouredji, Director of communications and Head of Member relations

fella.bouredji@insecm.ca

This mission plan is subject to change and requires a sufficient number of participants.


Eligibility Criteria

  • Be a Canadian company, educational institution, research centre or organization operating in the cybersecurity or related sector.
  • Want to do business abroad or want to collaborate with foreign players to carry out collaborative projects and establish innovative partnerships with them.

Member package

  • Rate per participant: $400 plus taxes (non-refundable)
  • Rate per additional participant from the same organization: $325 plus taxes (non-refundable)

Non-member package

  • Rate per participant: $500 plus taxes (non-refundable)
  • Rate per additional participant from the same organization: $425 plus taxes (non-refundable)

Financing

In order to obtain financial support for their trip, companies and research organizations can check their eligibility for the following programs:

Other provincial and municipal programs are also available; we invite you to contact the local representatives in each of your regions for more details.